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Euro 2020

RONALDO WATERS DOWN COCA-COLA’S CAMPAIGN

Euro 2020 press conference

       

RONALDO WATERS DOWN COCA-COLA’S CAMPAIGN

The action of Cristiano Ronaldo shifting the Coca-Cola bottle at the Euro 2020 press conference became the talk.

CR7 has been in the spotlight before acting on the field at the 2020 European Cup. Due to his actions in the press conference ahead of Hungary vs Portugal match, Monday (14/6/2021) local time.

Ronaldo accompanies Portugal coach Fernando Santos in a press conference ahead of the match against Hungary. While sitting, the Juventus player was caught on camera removing two bottles of Coca-Cola in front of him.

Cristiano Ronaldo's actions were then widely discussed in cyberspace. Many suspects that Ronaldo did it because he has a healthy lifestyle, so it is very likely that he will not consume soft drinks.

Cristiano Ronaldo's action by shifting the Coca-Cola bottle at the Euro 2020 press conference later had an impact on the shares of the carbonated beverage company from the United States. Coca-Cola shares fell and they suffered a loss of US $ 4 billion or around Rp. 57.6 trillion.

And he is not only one to cost a leading brand billions of dollars or public image, with an innocuous gesture.